One of the most important exhibitions in our industry is EuroShop 2011.We started with the preperations months before the event. We can safely say that our presence was well noticed. We have focused on capturing our (potential) customers, our partners and their guests in a somewhat different way both at the exhibition ground and on the water (Rhine river) nearby. The key to success for participation in a show as well known as EuroShop of course is related to your products/message but also to when you can transmit this message and in which format. With the combination of public presence at the show and a more VIP /selective presentation on our Labate&Co boat we certainly found the right format.